As a reminder of the Triumph of Mordecai, part of the story from the Book of Esther for Purim, horses and bicycles will take the streets of Boro Park for Masbia Soup Kitchen Network`s “ככה יעשה…” Purim Drive. Roughly translated as “This is how you should do it,” these simple words are a reminder of Masbia’s mission to serve those in need with dignity and respect and serve as a call to action for all of us.

Starting today, Masbia will be bringing their message directly to members of the Boro Park community, with an opportunity for everyone to help their neighbors in need. As live horses and bikes make their way through Boro Park in the lead up of the most important charity holiday of the Hebrew calendar, members of the community are invited to take photos with the horses while bringing donations of canned food and money to support Masbia`s mission of feeding hungry New Yorkers.

Through donations, Boro Park residents can join Masbia in showing that “this is how you should” treat those in need. Beyond music playing and the noise of the gathering crowd, houses along the route will receive a short, automated phone call to let them know when they are near.

“While Haman’s daughter was taught to trash those she thought were beneath her,” stated Alexander Rapaport, Masbia’s Executive Director, “we have an opportunity to teach our children that every person deserves dignity and sustenance.”

Masbia’s Purim campaign kicks off their largest campaign of the year, the Second Annual Charoset Drive. The Charoset Drive will provide kosher-for-Passover pantry packages with seder staples for 2,500 families throughout New York City. Providing over 180,000 meals, and with a retail cost over $500,000, this one distribution, scheduled for Thursday, April 10, will provide more meals than the organization currently serves over a two month period.

“We are bracing to break records with an expanded distribution, new partners, and substantial packages of kosher-for-Passover food, all which come at a great price,” explained Masbia’s Chief Development Officer Beau G. Heyen. “Over the past few months we have already seen longer lines at all three of our soup kitchens, and we expect that our needs will continue to grow beyond Passover.”

Read the original article HERE.